Pinterest is my favorite online platform!  I loved it even before blogging, but now I see the huge potential to bloggers.

First- let me give you a little background on what type of people are on Pinterest:

• 71% of Pinterest users are women  (72 million!)
• The number of men on Pinterest doubled by 2014
• Moms are on Pinterest!   Pinterest Moms share 3 times more than the average user.   (and they make up over 30% of the overall shares!)
• Pinterest users are on more in the evening, while Facebook’s peak time is the morning.
• 75% of Pinterest takes place on mobile.
• Images without faces get 25% more repins
• Saturated images have 50% more repins.
• Promoted pins are receiving around 30% more repins than those organically pinned.

Now – what should you share on Pinterest:

A LOT of things do well on Pinterest but I have found that personal stories, inspriraltional stories, etc…. do better on Facebook.   What I do share on Pinterest are tutorials, recipes, and tips.   If it can make your life EASIER – share it on Pinterest.

Overall, food is shared the most on Pinterest, with 18% of the content on Pinterest being food and recipes.

Next up is Parenting, at around 16%.

The third-place runner coming in at 10% is fashion.

Pinterest is definitely my favorite board!   If you want to see more on Pinterest, check out this Pinterest Tip.

PS- check out our book, where we spill all of the juicy blogging secrets!