My husband, Mickey, is my finance manager of Your Modern Family. Before he took this position, he was a finance manager. He knew his market trends almost month to month, consistently. He knew when purchases were up and when they would be down. He knew when consumers would buy & when they wouldn’t.
Like most businesses, the first quarter is usually down. Companies don’t want to spend a lot of money in the first quarter, because they just spent a lot over the holidays. They put their money towards marketing & promotions.
The summer is no different. Families typically spend money in June, in preparation for graduation and planning summer trips- booking in advance. They are using their tax refund money to plan their summer getaways.
As the 4th of July rolls around, typical consumer spending on products, gifts, etc… decreases, as the fourth of July is the ‘kick-off’ to vacation season.
As the summer starts to tail off, towards August, consumer spending typically increases for back to school. This includes ranges from preschool up through college students. Companies want to start promotions and marketing again.
That will fall off around labor day, as that is the end of the “summer vacation” season.
Typically, no one wants to spend much money after that until Black Friday, when the holiday spending starts & the cycle begins again.